Social Media Management Case Study

Managing Brands.
Building Audiences.

Two clients. Two industries. Platform-specific content, strategic planning, and copy that drives real engagement.

ClientsISI_BubuCouture, Oriflame
PlatformsFacebook, Instagram
ServicesContent Planning, Copywriting, Page Management
01
Fashion Brand
ISI_BubuCouture

A Nigerian fashion brand selling African print designs. I handled graphic design, caption writing, content scheduling, and full page management across Facebook and Instagram.

ISI_BubuCouture post
Facebook Post
Retailer and Distributor Recruitment Post

Designed the graphic, wrote the copy, and published this post. Reached 1.4K impressions organically.

ISI analytics
Instagram Analytics
1,203 Reach and 1,267 Impressions

Instagram analytics showing organic reach and impressions from content I created and published.

1.4K
Facebook Impressions
1,203
Instagram Reach
1,267
Instagram Impressions
2
Platforms Managed
02
Skincare and Beauty Brand
Oriflame

A global skincare and wellness brand. I managed content planning, wrote captions for reels and posts, and handled day-to-day Facebook and Instagram management.

Oriflame reel 35.2K
Facebook Reel
Oriflame Feminelle Wash Reel

35.2K views, 106 likes, 39 comments. Top performing piece of content on the page.

Oriflame reel 11.8K
Facebook Reel
Oriflame Business Opportunity Reel

11.8K views, 478 likes, 14 comments, 3 shares.

Oriflame Instagram grid
Instagram Content Grid
Skincare Content Strategy

Managed consistent Instagram content across product reels, skincare tutorials, and lifestyle content.

Oriflame engagement
Community Engagement
Purchase Inquiries in Comments

Content drove direct purchase inquiries showing strong buying intent generated by the content strategy.

Campaign reach
Campaign Analytics: Reach
37,359 Impressions and 31,236 Reach

Maximum performance data showing the campaign full reach impact.

Campaign engagement
Campaign Analytics: Engagement
7,880 Page Engagements

Strong audience interaction generated by the campaign content.

37.3K
Campaign Impressions
35.2K
Top Reel Views
7,880
Page Engagements
478
Likes on Single Reel
Skills Applied

Tools and Competencies

Content PlanningCaption Writing Facebook ManagementInstagram Management CanvaCommunity Management Facebook InsightsMeta Ads Manager Performance ReportingContent Scheduling
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Need Social Media That Actually Performs?

I manage pages, plan content, and write copy that drives real engagement.

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